Google Tag Manager integration
The deepest integration in Markitech: 48 tools covering web and server containers. Audit a container in one call, build tags, triggers and variables, and publish a version, with a change list you approve first.
What Markitech can do on Google Tag Manager
- List accounts, containers, workspaces and folders Read
- Read tags, triggers, variables, templates and versions Read
- One-call container audit: tags with no trigger, paused tags, Custom HTML, unused triggers and variables, duplicates Read
- Server-side clients and transformations Read
- Tag, trigger and transformation examples library Read
- Create, update or delete tags, triggers and variables Approval required
- Create workspaces and containers Approval required
- Create and publish versions, publish workspaces Approval required
- Import Community Template Gallery templates and manage custom templates Approval required
- Enable or disable built-in variables Approval required
- Create, update or delete server-side clients and transformations Approval required
Available through the Markitech MCP server (read-only): Accounts, containers, workspaces, versions, templates, server-side clients and the container audit.
Not yet supported
- Edit your website code. When a data layer push is missing, Markitech writes the snippet for your developer.
Ask Markitech
Audit our web container and rank the problems by risk.
Which tags have no firing trigger or a paused trigger?
Build a GA4 event tag for generate_lead with form_name as a parameter.
Import the Meta Conversions API tag template into our server container.
Publish the "Fix purchase trigger" workspace.
FAQ
Google Tag Manager questions
Does it work with server-side GTM?
Yes. Markitech reads and changes server containers, including clients and transformations, and imports gallery templates such as the Meta Conversions API tag.
Will it publish without asking?
No. Every publish is shown as a change list and held until you approve it.