Markitech / Use cases / Markitech for In-House Teams

Specialist marketing ops for in-house teams

Tracking architecture, analytics and paid media operations without waiting on an agency or a developer for every change.

Answers without the backlog

Ask why conversions dropped, which channel drove last month’s pipeline or what changed in Tag Manager, and Markitech pulls the data from the platforms involved and explains it.

Changes with governance

Every change is proposed with the accounts and values it touches and held until a person approves it. Reporting and lookups run freely, so the team can ask as many questions as it needs.

Specialist work, in house

Server-side tagging, Consent Mode, enhanced conversions, Conversions API setups and campaign plans usually need a specialist. Markitech plans them and implements the tracking in Tag Manager, with your team approving each change.

Things you can ask

Why did purchase conversions drop after the last site release?
Build a GA4 event plan for our signup funnel.
Set up Consent Mode v2 defaults for the EEA and UK only.
Which Google Ads campaigns spent the most without converting last month?
Which Tag Manager tags have no trigger or a paused trigger?
Audit our Tag Manager container and rank the problems by risk.

Every change, approved by you

Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve. This is enforced by the system, so it holds even if someone asks it to skip confirmation.

FAQ

Markitech for In-House Teams questions

Do we still need a developer?

For site code changes, sometimes. Most tracking work happens in Tag Manager, which Markitech can change with your approval.

Can several people use one account?

Yes. The Team plan includes multiple seats and a shared workspace.

How long does setup take?

Connecting a platform takes under two minutes. Most teams ask their first question the same day.

Put a marketing ops engineer on every account

Connect a platform in under two minutes.

Get started