Markitech / Marketing MCP Server

A marketing MCP server for ads, analytics and tags

Connect your AI assistant to Google Ads, GA4, Tag Manager and 11 more platforms. Ask questions from Claude or another MCP client, and make approved changes in the Markitech app.

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What is a marketing MCP server?

The Model Context Protocol (MCP) is an open standard that lets an AI assistant call tools in other systems. A marketing MCP server exposes your marketing platforms as those tools, so your AI can pull a GA4 report or inspect a Tag Manager container instead of just describing how you would do it.

Two ways to work

In the Markitech app, the agent has more than 170 tools across 16 platforms and can make changes, such as pausing a campaign, changing a budget or publishing a Tag Manager version, each held until you approve it. Through the MCP server, Claude and other AI clients that support remote MCP servers get more than 60 read-only tools across 14 of those platforms, so you can ask about campaigns, GA4 reports, Tag Manager containers and more from the assistant you already use.

One connection for the stack

Most MCP servers cover one platform. Markitech covers Google Ads, GA4, Tag Manager, Search Console, Merchant Center, BigQuery, Google Workspace and Meta's organic channels in one connection, so the AI can trace a conversion drop from the campaign, through the tag, to the analytics event in one conversation.

Built like a senior marketing ops engineer

Markitech is designed for the work that usually needs a specialist: Tag Manager audits and publishing, server-side containers, event and parameter design, Consent Mode and campaign planning. In the app it can also load your pages in a real browser to see which tags actually fire. It plans the change, shows you exactly what will happen, and only executes after you approve.

Topics

Google Ads AI AgentAsk how campaigns are performing, find spend that is not converting, and pause campaigns or change budgets with one approval.GA4 AI AgentSessions, conversions, channel mix and event data for any date range, in plain language, without building an exploration.Google Tag Manager AIDiff container versions, find the broken trigger, build tags and variables, and publish, with a clear approval step before anything goes live.Server-Side TrackingA server-side Tag Manager setup that sends clean, enriched, deduplicated events to GA4, Google Ads, Meta, LinkedIn and TikTok.Meta Ads AI AgentCampaign control, Conversions API testing, tracking checks and AI ad images, next to your Google and tracking work.LinkedIn Ads AI AgentSet up the Insight Tag and Conversions API through Tag Manager and analyze Campaign Manager exports next to GA4. A direct LinkedIn Ads connection is coming soon.Microsoft Ads AI AgentSet up UET and consent through Tag Manager, and compare Microsoft Ads reports with your live Google Ads data. A direct Microsoft Advertising connection is coming soon.TikTok Ads AI AgentSet up the TikTok Pixel and Events API through Tag Manager, analyze Ads Manager exports and make 9:16 ad images. A direct TikTok Ads connection is coming soon.

Marketing MCP Server guides

What is MCP, and why should marketers care?The Model Context Protocol lets an AI assistant use real tools. For marketers, that means an AI that can read and change the platforms you run.Connect your AI to your marketing platformsOne connection for ads, analytics and tags, with each platform authorized through its own sign-in and every change held for approval.Approval-gated AI: nothing changes until you say soRead freely, write only with approval. The rule that makes it safe to let an AI work inside live marketing accounts.Security checklist for a marketing MCP serverWhat to check before you give an AI access to ad spend, analytics and tags, and how Markitech handles each point.

Key terms

Model Context Protocol (MCP)MCP server

Things you can ask

Audit our Tag Manager web container and list every tracking gap.

Why did purchase conversions drop after the last Tag Manager publish?

Compare cost, conversions and CTR by Google Ads campaign, this month against last.

Which queries gained the most clicks in Search Console this month?

Which Merchant Center products are disapproved, and why?

List our GA4 key events and custom dimensions.

Every change, approved by you

Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve. This is enforced by the system, so it holds even if someone asks it to skip confirmation.

FAQ

Marketing MCP Server questions

Which platforms does the Markitech MCP server support?

Through MCP, read-only: Google Ads, GA4, Tag Manager, Search Console, Merchant Center, Business Profile, Display & Video 360, BigQuery, Google Sheets, Docs and Slides, Facebook Pages, Instagram and WhatsApp Business. The Markitech app adds Meta Ads and WordPress and can make approved changes. LinkedIn Ads, Microsoft Advertising and TikTok Ads are coming soon.

Can my AI assistant make changes through MCP?

Not yet. The MCP server is read-only, so an outside assistant can look but cannot change anything. Changes are made in the Markitech app, where each one is held until you approve it.

Which AI assistants can connect?

Claude and other AI clients that support remote MCP servers with OAuth sign-in. Add https://mcp.markitech.app/mcp as a server, sign in with your Markitech account, and the assistant can read the platforms you connected.

How are credentials handled?

Markitech connects through each platform's own authorization flow. OAuth tokens are encrypted at rest and Markitech never sees or stores your platform passwords.

Put a marketing ops engineer on every account

Connect a platform in under two minutes.

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