From form fill to qualified pipeline
B2B ad platforms optimize toward whatever you report. Markitech helps you design the events and server-side setup to send qualified-lead and opportunity stages back to Google Ads and LinkedIn, so bidding learns from pipeline rather than raw form fills.
Cost per lead under control
Markitech watches cost per conversion in Google Ads and pauses campaigns or changes budgets with your approval. For LinkedIn, upload a Campaign Manager export and it finds the campaigns over target CPL. A direct LinkedIn Ads connection is coming soon.
One view of every channel
Compare Google Ads and GA4 live, and LinkedIn and Microsoft Ads from uploaded reports, in one conversation with consistent definitions, so channel decisions are based on the same numbers.
Things you can ask
Every change, approved by you
Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve. This is enforced by the system, so it holds even if someone asks it to skip confirmation.
Markitech for B2B SaaS questions
Can Markitech send CRM stages to ad platforms?
Markitech plans the server-side and offline conversion setup that sends qualified stages back to Google Ads and LinkedIn.
Can Markitech manage LinkedIn Ads?
Not yet. A direct LinkedIn Ads connection is coming soon. Today it sets up LinkedIn tracking in Tag Manager and analyzes Campaign Manager exports.
Will it optimize on form fills?
Only if you want it to. Most B2B teams point bidding at qualified-lead or opportunity events.