Does it need a Google Ads developer token?

No. You connect your Google Ads account through Google's sign-in, and Markitech handles the API access.

Can it create campaigns?

Not yet. Markitech drafts the full campaign plan, including ad groups, keywords and ad copy, for you to build in Google Ads. It can pause or enable campaigns and change daily budgets, each after your approval.

Can it read search terms?

Not directly yet. Upload a search terms export and Markitech groups the waste and drafts a negative keyword list. Its live wasted-spend check flags campaigns that spend without converting.

Does it support Enhanced CPC?

Google retired Enhanced CPC for Search and Display campaigns in 2025. Markitech recommends current bidding strategies such as Maximize Conversions, Target CPA and Target ROAS.

Google Ads AI Agent: Report, Audit and Control

From question to change in one chat

Ask how an account is pacing, which campaigns are spending without converting, or why CPA moved, and Markitech pulls the numbers directly from Google Ads. When a change is warranted, it proposes the exact edit, such as pausing a campaign or changing a daily budget, and makes it only after you approve.

Campaign plans with real structure

Describe the offer and the audience, and Markitech drafts the campaign: themed ad groups, keywords, responsive search ad copy, bidding strategy and conversion goals, based on your landing page and your account's results. You build it in Google Ads; creating campaigns directly is not available yet.

Measurement that bidding can trust

Smart bidding is only as good as the conversions it learns from. Markitech loads your pages in a real browser to check that your Google Ads conversion tags fire, and checks that GA4 receives the same events, so bidding optimizes toward real outcomes.

Google Ads AI Agent guides

Google Ads campaign planning with senior-level structureThemed ad groups, keywords, responsive search ad copy, bidding and conversion goals, drafted for you to review and build.Search term audit: stop paying for the wrong queriesFind the queries that spend without converting, group them by theme and turn them into a negative keyword list.Smart bidding, set up to learn the right thingPick the right strategy, point it at the right conversions, and set targets from real data.Budget pacing that keeps the month on trackSee where spend is heading, which campaigns deserve more, and move budget with one approval.

Key terms

GCLID Smart Bidding Target CPA (tCPA)Target ROAS (tROAS)Search terms report

Things you can ask

Which campaigns spent more than $300 with zero conversions in the last 30 days?

Compare cost, conversions and CTR by campaign, this month against last month.

Lower the daily budget on Spring Sale to $150.

Pause the Display Prospecting campaign.

Does our Google Ads conversion tag fire on the order confirmation page?

Draft a non-brand Search campaign plan for our new product at $100 a day.

Every change, approved by you

Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve. This is enforced by the system, so it holds even if someone asks it to skip confirmation.

Google Ads AI agent that does the work