Markitech / Google Ads AI Agent / Search Term Audit
Search term audit: stop paying for the wrong queries
Find the queries that spend without converting, group them by theme and turn them into a negative keyword list.
Updated November 4, 2026 · Markitech team
Broad and phrase match keywords reach queries you never chose. Some convert; many just spend.
Export the search terms report from Google Ads and upload it. Markitech groups the waste by theme, checks it against converting terms and drafts negatives at the right level, while its live wasted-spend check flags campaigns that spend with no conversions.
How to do it
- Pull search terms for a meaningful window, usually 30 to 90 days.
- Flag terms above a spend threshold with zero conversions.
- Group them by theme: jobs, free, competitors, irrelevant products.
- Check whether any converting terms share the same words.
- Propose negatives as exact, phrase or shared lists.
- Add the negatives in Google Ads and recheck in two weeks.
Common mistakes
- Adding broad negatives that block converting queries.
- Judging terms on too few days of data.
- Negatives added per campaign instead of a shared list.
- Never revisiting the audit.
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Related questions
Key terms
Approved by you, every time
Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.
Part of the Google Ads AI Agent guide.
Search Term Audit questions
Does it add negatives automatically?
No. Markitech drafts the negative list with a reason for each term, and you add it in Google Ads.
How often should I run it?
Monthly for most accounts, weekly for high-spend accounts.