Can Markitech connect to Microsoft Advertising?

Not yet. A direct connection is coming soon. Today, Markitech sets up UET through Tag Manager and analyzes the reports you export.

Can it compare Bing and Google?

Yes. Google Ads is connected directly, and Microsoft Ads reports can be uploaded into the same conversation.

Does it check UET tracking?

Yes. It reviews the UET tag, its triggers and its consent settings in your Tag Manager container.

Microsoft Ads AI Agent and UET Setup

Coming soon: connecting Microsoft Advertising accounts directly, for live reporting and approval-gated campaign changes. Everything else on this page works today.

UET and consent

Markitech builds and reviews the UET tag, its triggers and its consent settings in Google Tag Manager, and publishes fixes after you approve the change list.

Bing next to Google

Google Ads connects directly. Upload a Microsoft Advertising report and Markitech lines it up with your Google Ads campaigns, so you can compare CPA, conversion rate and search queries across both engines.

Negatives kept in step

Upload search query reports from both engines and Markitech finds the waste, proposes negatives with a reason for each, and shows which Google Ads negatives are missing in Microsoft Ads.

Microsoft Ads AI Agent guides

Microsoft Ads UET tag setup and consentInstall UET through Tag Manager, attach goals to real conversions and pass the consent signals Microsoft Advertising needs.Microsoft Ads reporting next to Google AdsSee what Bing campaigns really return, compared with Google Ads, without exporting two reports and lining them up.Google Ads to Microsoft Ads: the import checklistMicrosoft Advertising can import your Google Ads campaigns. This is what to check before and after so the copy actually performs.Negative keywords for Microsoft Ads, kept in stepFind the queries wasting budget in Bing, build negative lists and keep them aligned with Google Ads.

Key terms

UET tag (Microsoft Advertising)Negative keywords

Things you can ask

List every UET tag and trigger in our GTM container.

Draft a GTM change to pass consent to UET for EEA and UK visitors.

Compare this Microsoft Ads export with our Google Ads CPA by campaign.

From this search query report, which queries cost the most without converting?

Which negatives in our Google Ads export are missing in Microsoft Ads?

Suggest Microsoft Ads budgets based on our Google Ads spend.

Every change, approved by you

Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve. This is enforced by the system, so it holds even if someone asks it to skip confirmation.

Microsoft Ads tracking and analysis for Bing campaigns