What can Markitech change in GA4?

In the Markitech app it can create key events, custom dimensions and metrics, data streams and Google Ads links, and update property settings such as data retention, each after your approval. What your site sends is changed through Google Tag Manager.

Can it explain GA4 data, not just pull it?

Yes. Markitech compares periods, segments by channel and page, and cross-checks Tag Manager and Google Ads changes to explain what moved and why.

Does it work with server-side GA4?

Yes. Markitech can build and review server-side Tag Manager containers that send events to GA4.

GA4 AI Agent: Ask GA4 in Plain English

Reports without the report builder

GA4 is powerful and hard to navigate. With Markitech you ask the question, for example which channels drove purchases last month versus the month before, and get the answer pulled straight from your property.

Event and parameter design

Clean analytics starts with a clean event plan. Markitech helps you design GA4 events, parameters, custom dimensions and key events, and implement them through Google Tag Manager, including server-side tagging.

Connected to the rest of the stack

Because Markitech also reads Google Ads and Tag Manager, it can explain why a GA4 number changed: a paused campaign, a broken trigger or a consent setting, not just that it changed.

GA4 AI Agent guides

A GA4 event tracking plan that scalesDecide what to track, how to name it and which events count as conversions, before you build anything.GA4 custom dimensions, chosen on purposeRegister the parameters you will actually report on, at the right scope, within GA4 limits.GA4 audiences that make remarketing workAudience definitions built from your events, shared to Google Ads, with the exclusions most accounts forget.GA4 reporting without the report builderAsk for the comparison you need and get an answer with the context behind it.

Key terms

Key event (GA4)Custom dimension (GA4)UTM parameters Data-driven attribution

Things you can ask

Compare purchases by channel this month versus last month.

Which landing pages lost the most conversions week over week?

Is the purchase event sending transaction_id and value on every hit?

Design a GA4 event plan for our lead form funnel.

Why did direct traffic jump after the last site release?

Which custom dimensions do we need for B2B lead scoring?

Every change, approved by you

Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve. This is enforced by the system, so it holds even if someone asks it to skip confirmation.

GA4 AI agent: ask Google Analytics anything