Markitech / GA4 AI Agent / GA4 Reporting
GA4 reporting without the report builder
Ask for the comparison you need and get an answer with the context behind it.
Updated November 4, 2026 · Markitech team
Most GA4 questions are simple: what changed, where, and why. Getting there in the interface often means building an exploration from scratch.
Markitech pulls the data directly from your property, compares periods and segments, and cross-checks tracking and ad changes so you get an explanation, not just a number.
How to do it
- Ask a question in plain language.
- Markitech picks the right dimensions, metrics and date ranges.
- It compares periods and highlights significant changes.
- It checks for tracking or campaign changes in the same window.
- You get a short written answer with the numbers.
- Save recurring questions as a regular check-in.
Common mistakes
- Comparing periods with different tracking setups.
- Reading channel data without checking UTM hygiene.
- Trusting key events that recently changed definition.
- Ignoring sampling or thresholding in small segments.
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Related questions
Key terms
Approved by you, every time
Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.
Part of the GA4 AI Agent guide.
GA4 Reporting questions
Is the data sampled?
Markitech uses the GA4 Data API; GA4 may apply thresholds to small segments, which Markitech will flag.
Can it build dashboards?
It answers questions directly in chat. For a recurring report, it can write the results into a Google Sheet or add them to a Google Doc.