Markitech / Use cases / Markitech for Ecommerce

Ecommerce growth on tracking you can trust

Accurate purchase data across GA4, Google Ads and Meta, product feeds that stay approved, and an AI that turns it into budget, bidding and creative decisions.

Purchase data that adds up

Revenue-based bidding depends on every purchase arriving once, with the right value, currency and transaction ID. Markitech checks GA4 ecommerce events, loads your checkout in a real browser to see which Google Ads, Meta and TikTok tags fire, and proposes the Tag Manager fixes.

Bidding on value, not volume

With values flowing correctly, Markitech recommends Target ROAS settings, finds the campaigns returning the most and moves daily budget toward them with your approval. Merchant Center checks catch disapproved products before Shopping ads stop serving.

Creative that keeps up

Upload Meta or TikTok reports and Markitech flags fatigue, then makes new ad images and writes video scripts for review, so refreshes happen before return on ad spend drops.

Things you can ask

Do GA4 and Google Ads agree on purchases for last week?
Is transaction_id present on every purchase event?
Which Google Ads campaigns have the lowest cost per conversion this month?
Which Meta pixel events fire on our order confirmation page?
Make three 4:5 ad images for our best-selling product.
Which Merchant Center products are disapproved, and why?

Every change, approved by you

Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve. This is enforced by the system, so it holds even if someone asks it to skip confirmation.

FAQ

Markitech for Ecommerce questions

Does Markitech connect to my store platform?

Not yet; Shopify is coming soon. Today Markitech works through Google Ads, GA4, Tag Manager, Merchant Center and Meta, where your checkout and product data are tracked.

Can it fix purchase tracking?

Yes. It proposes Tag Manager changes, shows the diff and publishes after you approve.

Does it support ROAS bidding?

It recommends Maximize conversion value and Target ROAS settings for Google Ads, and you apply bid strategy changes in Google Ads.

Put a marketing ops engineer on every account

Connect a platform in under two minutes.

Get started