Markitech / Use cases
How teams use Markitech
One AI connected to your ads, analytics and tags, set up for the way your team works.
Choose your team
An AI marketing ops engineer for every client account
Connect each client's Google Ads, GA4, Tag Manager, Search Console, Merchant Center and Meta accounts through the platforms' own sign-in. Account managers can pull a client's performance, explain what changed and prepare the next steps in one conversation instead of six tabs.
Ecommerce growth on tracking you can trust
Revenue-based bidding depends on every purchase arriving once, with the right value, currency and transaction ID. Markitech checks GA4 ecommerce events, loads your checkout in a real browser to see which Google Ads, Meta and TikTok tags fire, and proposes the Tag Manager fixes.
B2B demand generation measured on pipeline
B2B ad platforms optimize toward whatever you report. Markitech helps you design the events and server-side setup to send qualified-lead and opportunity stages back to Google Ads and LinkedIn, so bidding learns from pipeline rather than raw form fills.
Specialist marketing ops for in-house teams
Ask why conversions dropped, which channel drove last month’s pipeline or what changed in Tag Manager, and Markitech pulls the data from the platforms involved and explains it.
The same safeguard for everyone
Whatever the team, every write action is proposed with the accounts and values it touches and held until a person approves it. Reporting and lookups run freely. See the approval FAQ or the Marketing MCP Server overview.