Do I need to host anything?

A server-side container runs on a cloud host such as Google Cloud or a managed sGTM provider. Markitech plans and configures the container; hosting stays in your own account.

Does server-side tracking replace consent requirements?

No. Consent still applies. Markitech passes consent signals through to the server container so tags respect them.

Which destinations are supported?

GA4, Google Ads (including enhanced conversions), the Meta Conversions API, the LinkedIn Conversions API and the TikTok Events API.

Server-Side Tracking Setup with AI

Why server-side tracking

Browser-only tags lose data to ad blockers, browser restrictions and slow pages. A server-side container on your own subdomain receives events once and forwards them to each destination, improving match rates and data control.

What Markitech builds

Markitech plans the architecture end to end: data layer events on the site, the web container that sends them, the server container on a first-party subdomain, and the tags for GA4, Google Ads enhanced conversions, the Meta Conversions API, LinkedIn and TikTok. It includes event IDs for deduplication and consent handling.

Approval at every step

Each container change is shown as a diff and published only when you approve, so you get specialist-grade architecture without losing control.

Server-Side Tracking guides

Server-side GTM setup, step by stepMove your tags off the browser and onto a first-party server container, without breaking the tracking you already have.Enhanced conversions setup that actually matchesSend hashed first-party data with your conversions so Google Ads can attribute more of them, and bidding can learn from them.Meta Conversions API setup and deduplicationRun the pixel and the Conversions API together, count each conversion once, and raise Event Match Quality.Consent Mode v2, configured correctlySet region-aware consent defaults, update them from your consent banner, and keep measurement working where consent allows.

Key terms

Server-side tagging Enhanced conversions Google Consent Mode Conversions API (CAPI)Event deduplication Event Match Quality

Things you can ask

Design a server-side GTM setup for GA4, Google Ads and Meta CAPI.

Add event_id deduplication between the Meta pixel and CAPI.

Send hashed email and phone as user_data for enhanced conversions.

Route events through tag.ourdomain.com instead of a third-party domain.

Check consent mode signals are passed to the server container.

List every destination still firing from the browser only.

Every change, approved by you

Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve. This is enforced by the system, so it holds even if someone asks it to skip confirmation.

Server-side tracking, engineered by AI