The short answer
Yes. Markitech plans and configures server-side Google Tag Manager setups that send events to GA4, Google Ads enhanced conversions, the Meta Conversions API, the LinkedIn Conversions API and the TikTok Events API.
In more detail
A server-side container runs on a first-party subdomain of your site and forwards events to each destination from a server you control. It improves data quality and reduces third-party scripts on the page.
Markitech covers the full chain: data layer events, the web container that sends them, the server container, and the destination tags, with event IDs for deduplication and consent handling.
Hosting stays in your own cloud account or with a managed server-side provider. Every container change is shown as a diff and published after approval.
Most teams run the browser and server setups side by side for a while and compare counts before retiring browser tags. Markitech can produce that comparison for each destination so the cutover is based on data.
Learn more: Server-Side Tracking.
Related questions
- Which platforms does Markitech support?
- Can AI manage Google Ads campaigns?
- Can AI publish changes in Google Tag Manager?
- Can Markitech fix GA4 tracking?
- What are Markitech credits?
- Can agencies use Markitech for client accounts?
Key terms
Every change, approved by you
Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve it. Reporting and lookups run without approval, so you can ask as many questions as you need.