The short answer
Yes. Markitech reads your GA4 data and your Tag Manager container together to find the cause of a tracking problem, then fixes it through a Tag Manager change that you approve.
In more detail
Typical problems include purchase events missing transaction_id or value, events that stopped after a site release, consent settings that block measurement everywhere, and custom dimensions that were never registered.
Markitech can also design the event plan from scratch: event names, parameters, custom dimensions and key events, implemented through Tag Manager, including server-side tagging.
GA4 settings such as key events and custom dimensions can be changed directly, with your approval. What the site sends is changed in Tag Manager, where every publish is held for your approval.
Because Markitech also reads Google Ads, it can show the downstream effect of a GA4 or tagging problem, such as a campaign that keeps spending while its conversions stop arriving.
Learn more: GA4 AI Agent.
Related questions
- Which platforms does Markitech support?
- Can AI manage Google Ads campaigns?
- Can AI publish changes in Google Tag Manager?
- Does Markitech support server-side tagging?
- What is an MCP server?
- Is it safe to let AI manage ad accounts?
Key terms
Every change, approved by you
Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve it. Reporting and lookups run without approval, so you can ask as many questions as you need.