The short answer
It can be, if the controls are right. Use OAuth instead of passwords, connect only the accounts the AI needs, and make sure every change to a live account is held for a person to approve. Markitech is built around all three.
In more detail
The main risk is not that an AI reads your data. It is an unreviewed change: a budget raised by mistake, a campaign paused at the wrong time, a tag published that breaks conversions.
Markitech removes that risk by holding every write action until you approve it, and by enforcing the hold in the system rather than relying on the AI to ask.
Good practice still applies. Review the change list before approving, keep approvals with the people who own each account, and check results after a change runs.
It also helps to start small. Begin with read-only questions, then approve low-risk changes such as pausing a clearly wasteful ad group, and widen the scope as you get comfortable with how changes are proposed.
Learn more: Approval-gated AI actions.
Related questions
- How does approval work in Markitech?
- What can Markitech read without asking?
- How does Markitech store my credentials?
- Which platforms does Markitech support?
- Which AI assistants work with Markitech?
Key terms
Every change, approved by you
Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve it. Reporting and lookups run without approval, so you can ask as many questions as you need.