The short answer
Reporting and lookups, such as campaign lists, performance metrics, GA4 reports and Tag Manager container contents, run automatically, so you do not have to approve every question you ask. Only actions that change a live account wait for approval.
In more detail
Read access is what lets the AI answer questions quickly. Asking for spend by campaign, conversions by channel or the tags that changed in the last container version should feel like asking a colleague, not filing a request.
Markitech only reads the accounts and properties you connected. You choose them in each platform’s own authorization step, so an AI working on one client account does not see others you did not connect.
Anything that would change an account, from a budget to a tag publish, moves into the approval flow described on the approval page.
Read access also powers diagnosis. When a number moves, Markitech can check the ad account, the Tag Manager container and GA4 in one pass and explain the most likely cause, instead of returning a single metric.
Learn more: How approval works.
Related questions
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Every change, approved by you
Markitech proposes each write action in chat, such as a budget change, a paused campaign or a Tag Manager publish, and holds it until you approve it. Reporting and lookups run without approval, so you can ask as many questions as you need.