Markitech / GA4 AI Agent / GA4 Event Tracking Plan
A GA4 event tracking plan that scales
Decide what to track, how to name it and which events count as conversions, before you build anything.
Updated November 4, 2026 · Markitech team
GA4 is event-based. Without a plan, properties fill up with near-duplicate events and parameters nobody can report on.
Markitech drafts a plan from your funnel: recommended events first, custom events only where needed, the parameters each carries, and which ones become key events.
How to do it
- Map your funnel stages to GA4 recommended events.
- Add custom events only for actions GA4 does not cover.
- Define parameters and their custom dimension scope.
- Choose key events that match business outcomes.
- Implement through GTM and validate in DebugView.
- Document the plan for future changes.
Common mistakes
- Custom events that duplicate recommended ones.
- Too many key events, diluting conversion reporting.
- Parameters that are never registered as dimensions.
- Tracking everything instead of what drives decisions.
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Key terms
Approved by you, every time
Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.
Part of the GA4 AI Agent guide.
GA4 Event Tracking Plan questions
Does it replace GA4 setup in the UI?
It plans and implements through Tag Manager; GA4 settings you approve are applied where access allows.
Is the plan exportable?
Yes, as a document your team can keep.