Markitech / Google Ads AI Agent / Google Ads Budget Pacing
Budget pacing that keeps the month on track
See where spend is heading, which campaigns deserve more, and move budget with one approval.
Updated November 4, 2026 · Markitech team
Monthly budgets drift: some campaigns overspend early, others are limited by budget while beating their target. Catching it mid-month is the difference between hitting plan and explaining a miss.
Markitech projects month-end spend from Google Ads, flags over and under pacing, and proposes daily budget changes toward campaigns with headroom and good unit economics. Each change is made only after you approve it.
How to do it
- Set monthly targets per account or campaign group.
- Project month-end spend from current run rate.
- Flag campaigns spending their full budget while under target CPA.
- Flag campaigns overspending with weak results.
- Propose budget moves that keep the total on plan.
- Apply after approval and recheck weekly.
Common mistakes
- Pacing only at month end.
- Raising budgets on campaigns above target CPA.
- Ignoring "limited by budget" status.
- Moving budget without checking conversion lag.
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Related questions
Key terms
Approved by you, every time
Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.
Part of the Google Ads AI Agent guide.
Google Ads Budget Pacing questions
Can it cover multiple platforms?
Google Ads is connected directly. For other platforms, upload a spend export and Markitech includes it in the projection.
Does it change budgets automatically?
No. Budget changes are approval-gated.