Google Ads campaign planning with senior-level structure

A good Search campaign is mostly structure: tight ad group themes, keywords that match intent, ads that echo the query, and a bidding strategy pointed at the right conversion.

Markitech drafts the full build from your offer and landing page, reading the page itself so the ads match it, and checks the plan against your existing campaigns. You build it in Google Ads; creating campaigns directly is not available yet.

How to do it

1. Describe the offer, audience, geography and budget.
2. Markitech proposes ad group themes and keywords by intent.
3. It writes responsive search ads with pinned elements where needed.
4. It sets bidding strategy and the primary conversion goal.
5. It lists negatives and checks the plan against your existing campaigns.
6. You review the plan and build it in Google Ads, or import it with Google Ads Editor.

Common mistakes

• One ad group with every keyword.
• Bidding toward a secondary or broken conversion action.
• No negatives, so brand and junk queries leak in.
• Launching without checking overlap with existing campaigns.

Ask Markitech

Related questions

• Can AI manage Google Ads campaigns?

Key terms

Approved by you, every time

Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.

Part of the Google Ads AI Agent guide.