Markitech / Google Tag Manager AI / GTM Container Audit
GTM container audit, done in minutes
Find the orphaned tags, duplicate pixels, broken triggers and consent gaps that quietly corrupt your data.
Updated November 4, 2026 · Markitech team
Containers grow over years and many hands. Tags outlive the campaigns they were built for, triggers reference pages that no longer exist, and the same pixel fires twice from two different tags.
Markitech reads the whole container and produces a prioritized audit: what is broken, what is risky, and what is just clutter, each with a proposed fix you can approve as a workspace change.
How to do it
- List every tag, trigger and variable with last-modified version.
- Flag tags with no trigger, paused triggers or triggers on missing pages.
- Find duplicate destinations, such as two GA4 configs or two Meta base pixels.
- Check consent initialization order and tag consent settings.
- Review naming consistency and folder structure.
- Bundle fixes into one workspace and publish after approval.
Common mistakes
- Deleting tags before checking which conversions or audiences depend on them.
- Leaving legacy Universal Analytics tags that still fire.
- Two base pixels for the same platform inflating counts.
- No naming convention, so nobody knows what a tag does.
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Key terms
Approved by you, every time
Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.
Part of the Google Tag Manager AI guide.
GTM Container Audit questions
Will the audit change anything?
No. The audit is read-only. Fixes are proposed as a workspace and published only after you approve.
Does it cover server containers?
Yes, web and server containers can both be reviewed.