Markitech / Meta Ads AI Agent / Meta Ads campaign planning
Meta Ads campaign planning
Objective, structure, audiences, conversion event and ad images, planned together for you to launch.
Updated November 4, 2026 · Markitech team
Meta campaigns succeed or fail on a few choices: the right objective and conversion event, enough budget per ad set to exit learning, and creative variety.
Markitech drafts the campaign plan with those choices explained, checks in a real browser that your pixel fires the optimization event, and makes ad images sized for each placement. You launch the campaign in Ads Manager.
How to do it
- Choose the objective and optimization event.
- Check event volume and match quality.
- Decide structure and budget per ad set.
- Define audiences or broad targeting with exclusions.
- Prepare images for feed, stories and reels.
- Review the plan and launch it in Ads Manager.
Common mistakes
- Optimizing on an event that fires too rarely.
- Too many ad sets splitting budget.
- One creative per ad set.
- No exclusion of recent purchasers.
Ask Markitech
Related questions
Approved by you, every time
Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.
Part of the Meta Ads AI Agent guide.
Meta Ads campaign planning questions
Can Markitech launch the campaign?
Not yet. Markitech plans the campaign and makes the images, and you launch it in Ads Manager. Once it is live, Markitech can pause or activate it with your approval.
Does it use Advantage+?
It can recommend Advantage+ settings where they fit your goals.