Markitech / TikTok Ads AI Agent / TikTok Ads Reporting
TikTok Ads reporting you can act on
CPA, ROAS and creative trends for every campaign and ad group, from the reports you export, with the next action recommended.
Updated November 4, 2026 · Markitech team
Coming soon: connecting TikTok Ads accounts directly, for live reporting and approval-gated campaign changes. Everything else on this page works today.
TikTok Ads Manager reports plenty of metrics, but the questions that matter are simple: which ad groups lost efficiency, which creatives are wearing out, and how TikTok compares with Meta for the same audience.
Upload an export from TikTok Ads Manager and Markitech analyzes it next to GA4 and your other connected data. A direct TikTok Ads connection is coming soon.
How to do it
- Ask for spend, conversions, CPA and ROAS by campaign and ad group.
- Check week-over-week changes to find the biggest drops.
- Look at creative-level CTR and CPA trends to spot fatigue.
- Compare TikTok results with Meta and GA4 for the same period.
- Make the pauses or activations in TikTok Ads Manager.
Common mistakes
- Comparing TikTok and Meta with different attribution windows.
- Judging ad groups before they exit the learning phase.
- Looking only at campaign totals and missing creative fatigue.
- Reporting on platform conversions without checking GA4.
Ask Markitech
Approved by you, every time
Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.
Part of the TikTok Ads AI Agent guide.
TikTok Ads Reporting questions
How does Markitech connect to TikTok Ads?
A direct connection is coming soon. Today, upload an Ads Manager export, and set up and check the TikTok Pixel and Events API through Tag Manager.
Can it compare TikTok with other platforms?
Yes. Google Ads and GA4 connect directly, and exports from TikTok, Meta and other platforms can be uploaded into the same conversation.