Markitech / LinkedIn Ads AI Agent / LinkedIn Ads Reporting
LinkedIn Ads reporting from your exports, next to GA4
Cost per lead, pacing, frequency and audience saturation for every campaign group, from the reports you export.
Updated November 4, 2026 · Markitech team
LinkedIn Ads is now connected: live reporting and approval-gated campaign changes are available today.
LinkedIn Campaign Manager has the numbers, but answering a simple question like which campaign groups are pacing over budget at a CPL you can live with usually means exports and pivot tables.
Until LinkedIn Ads can be connected directly, export the campaign group report from Campaign Manager and upload it. Markitech analyzes it next to your GA4 data, so you can see cost per lead, frequency and conversion trends together.
How to do it
- Decide which metric defines success for each campaign group: lead, MQL, demo or pipeline.
- Ask for spend, leads and CPL by campaign group for the period you care about.
- Check pacing against monthly budgets and flag anything ahead of plan.
- Look at frequency and audience penetration to spot saturation before CPL rises.
- Compare LinkedIn-reported conversions with GA4 or your form tool to find gaps.
Common mistakes
- Judging campaigns on CTR when the goal is qualified leads.
- Comparing lead gen form leads with website conversions as if they were the same thing.
- Ignoring frequency until CPL has already doubled.
- Reporting monthly when budgets need weekly pacing checks.
Ask Markitech
Key terms
Approved by you, every time
Markitech proposes each change in chat and holds it until you approve. Nothing is published, created or changed in your accounts without that approval.
Part of the LinkedIn Ads AI Agent guide.
LinkedIn Ads Reporting questions
Can Markitech report on lead gen form campaigns?
Yes, from your exported reports. Lead gen form campaigns are reported alongside website conversion campaigns, with the difference called out.
Does it compare LinkedIn with other channels?
Yes. Google Ads and GA4 connect directly, and a LinkedIn export can be uploaded into the same conversation. A direct LinkedIn Ads connection is coming soon.